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centre:mk announces the return of the largest indoor Santa’s Grotto experience featuring ‘The Snowman™’ in partnership with Penguin books

Monday 20 November 2023

centre:mk invites visitors to experience a nostalgic adventure to Santa’s Grotto with an exciting
and heart-warming live interpretation of ‘The Snowman™’ brought to life by actors portraying
the well-loved children’s Christmas characters from the original story. The snowy landscape
provides a joyful backdrop to view some of the most magical and memorable moments from the
original story, allowing adults and children to enjoy the uplifting moment of the festive season’s

Families can spend up to 30 minutes in the Grotto including a craft experience before they
have their own individual family visit with Santa in his sleigh. Santa will give every child a gift at
the end of their adventure and memories can be captured with a delightful family photograph
with Santa which can be purchased separately.

Located in centre:mk’s Middleton Hall, Santa’s Grotto is the largest indoor Christmas Grotto in
any shopping centre in the UK, launching on Friday 17 November running until Sunday 24
December. Surrounded by a wondrous lighting display of Christmas characters, decorations and
over 10,000 twinkly lights, visitors flock to the centre for a truly magical and festive experience.

Alongside the Grotto is the Virtual Reality Sleigh Ride, where visitors can be transported across
the globe and even into space! The Sleigh seats up to eight, offering a unique family attraction.

Once on-board, passengers will receive an HD VR Headset and embark on a fully immersive ride
with a full 360-degree experience along with surround sound. In addition families can take a
wonderful short train ride through a winter wonderland. The festive experience continues
throughout centre:mk with seven free selfie points dotted around the centre to create fantastic
photo opportunities and lasting memories for all ages.

Kevin Duffy, Director of centre:mk, commented: “Our Santa’s Grotto has become a firm family
favourite and attracts families from across the country, providing a wonderful place for the
community to come together to enjoy and celebrate the magic of Christmas with their children.

“Visitors can experience the festive spirit alongside the world-class selection of shopping and
dining opportunities including H&M, John Lewis & Partners, M&S, H Beauty, Reiss, Ted Baker and

Santa’s Grotto with The Snowman™ opened on 17 November and will run until 24 December.
Tickets are on sale now. Children’s tickets will cost £16.50. Baby and adult tickets will be £5.50.
For more information and to book tickets visit